One of the hardest things about creating and brand and starting your own business is knowing how to increase your brand visibility.
Most industries are already incredibly crowded, so fighting for your little bit of the spotlight can be stressful, time-consuming and a slightly disheartening when you feel your voice isn’t being heard.
Whilst it is difficult to increase your brand visibility, it definitely isn’t impossible.
There are lots of different strategies you can use to help your brand appear in Google searches, that can help gain it more reach on social media or that can get influential people telling all their followers about your products.
Although there are no magic ‘click-your-fingers’ solutions, once you know what you’re doing the rest will follow.
With that in mind, here are 12 different ways you can get your brand seen by more people:
1. Know Your Audience
One of the first things you need to do when looking to increase your brand visibility is take the time to work out who your ideal customers are.
Whilst you may already have a good idea of who they are, you really need to consider this in detail to be able to better understand how they want to receive information, and how they may want to engage with your brand.
For example, you need to work out:
- What stores do they shop in?
- How old are they?
- Where do they live?
- Do they have any pets?
- What do they like to do for fun at the weekend?
- What do they like to eat?
- Where do they go on vacation?
The deeper you go into the audience, the more likely you are to understand their needs and wants. The best way to do this is to build your brand an avatar.
2. Write Engaging Content For Your Business’ Blog
Although a lot of brands with have a company blog, not many people will use it to its full potential.
Regularly writing content that potential customers will want to engage with is a great way to bring people to your site that may not have visited before.
Creating your avatar (in the point above) will help you work out the kind of content you need to create in order to appeal to your ideal audience, ultimately giving you lots of inspiration for engaging blog posts.
3. Start Building An Email List
If you don’t already have an email list, now is the time to start building one.
Once you have an email list you will be able to send out regular communications to people that have already expressed an interest in your brand one way or another.
If you’re struggling to build an email list you can host competitions, include sign up boxes on your website or offer a freebie to entice people in. For more advice on building a valuable email list, you can visit this handy guide here.
4. Up Your Social Media Game
Social media is one of the best ways to increase your visibility as statistics show that most people are signed up to at least one social network.
Using your avatar you will be able to work out what kind of content you need to be posting in order to appeal to your potential audience, giving you a chance to gain followers that will be interested in your posts about your brand.
Whilst you don’t always want to be posting things that encourage people to buy your products, you do want them to know that you exist and what you offer.
Try mixing things up and posting a mixture of your own content, curated content that encourages engagement and content that will inspire your followers.
Remember, the more shares you get, the more followers you gain.
5. Consider Creating A Pinterest Strategy
Pinterest is a great way to get all of the amazing content you’ve been created seen by a wider audience.
Whilst it’s not the easiest platform to get the hang of, it’s definitely something you can outsource to someone who knows what they’re doing.
Once you have a great Pinterest Strategy and you’re pinning to your boards regularly, the views will start to roll in.
6. Attend Events And Conferences
Although you may not feel as though you need to attend industry events and conferences, sometimes it’s worth going just for networking. Whilst the events will definitely be beneficial and you’ll come away with some incredible advice, the most important part is what happens afterwards. Make sure you’re attending as many of the post-event events as you can, networking with everyone that you meet. You never know where it could lead!
7. Purchase Branded Products For Giveaways And Events
If you’re going to be attending events, a great way to get people talking about you is to create branded products you can give out to people as they visit your stand.
Whether you create branded USB sticks and notebooks, branded drink pouches or branded hoodies and sweatshirts – everyone loves a freebie they can take home and use.
If you are attending an event that is much smaller than your standard convention, such as a local trade fair, consider getting some branded cupcakes made to give to your guests.
Not only will they remember your stand for the incredible cakes you were giving out, but people will start to ask where they got the cakes and head over to speak to you too.
It can be expensive, but it’s a great way to drive traffic to your stand.
8. Use PPC Advertising To Bring In More Traffic
A great way to gain more brand visibility is to put some budget behind paid ads.
Depending on whether your Facebook, Instagram or Google Ads, you will be able to drive traffic to a particular area of your business.
Personally, I think Facebook and Instagram ads work much better for those who are trying to reach a wider audience.
Although Pay Per Click advertising can be outrageously expensive, if you target your audiences right then you’ll find you don’t have to spend much to reach the right people.
If you’re nervous about starting, try with putting a small budget behind a couple of different ads, to begin with. Then, once you’ve got the hang of it, you can optimise and really squeeze the most of your budget
9. Focus On SEO For Your Website
Optimising your website for search engines is a great way to ensure you’re bringing organic traffic to your site.
This means when someone searches for a keyword or keyphrase that is relevant to your business on Google, your website will pop up as one of the first search results.
Whilst mastering SEO isn’t an easy thing to do, it will be incredibly beneficial to your business.
Again, if this is something you feel you don’t have the capacity to take on, consider hiring it out to a freelancer or professional.
10. Start Writing For Other Publications
If you are looking to increase your brand visibility and be known as an expert, writing for other publications is a great way to get your name out there.
Guest posting and writing for well-established publications in your industry is definitely time-consuming, but the results will be worth all of the hard work you have to put in.
If you’re struggling to find a way to write for publications, try searching for PRs and representatives on Twitter and LinkedIn.
You’ll be able to reach out to them through direct message, asking for the best way to pitch your ideas.
Although it won’t happen for every single publication, the more you start to write for people, the more opportunities you will get.
11. Speak At Industry Events
Another amazing way you can increase your brand visibility is to speak at industry events.
Whilst this may not be something you will be able to do as you’re starting your business out, it’s something that will come with time – especially if you start writing for publications in your niche.
If you’re looking for help and advice when it comes to gaining speaking sessions, you can visit this handy guide here.
12. Work With Relevant And Engaging Influencers
Whilst influencer marketing is still unknown territory for some, it’s actually a great way to get influential people in your industry talking about your products.
Some influencers will ask for you to pay them a fee in order for them to promote your brand, but often micro influencers will be willing to create content in return for free product.
Depending on your budget, it’s often best to do try both routes to see which works best for you.
Conclusion
As you can see there are many different strategies your business can look into in order to increase its brand visibility and although it’s hard work, the results will definitely be worth it.
Are you looking to improve your brand visibility? What changes are looking at making to your marketing to ensure that happens?
Let me know in the comment section below.
Or if you’ve got your own business why not read some of these helpful articles for entrepreneurs.
